I'm Ali Hardy, a designer with experience in UX & IT, creating balanced & data-informed business solutions.
Services
✏️ Design
UX design & research
Logo & branding
Website build, optimise & review
💻 Systems
System support
Technical guidance
Software training
Work
Search-driven booking
This project in 2024 involved creating a new variation of the newly redesigned Appointedd booking tool. Instead of presenting the customer with available options, we put them in control: starting the booking flow based on their ideal location, date & time.
Working with internal product team, client and external agency, we designed the search component and booking popover from low fidelity through to dev handover. I embraced the opportunity to evolve and adapt the design system I had built over 2 years.
The speed of the project and tight deadline to coincide with the US-wide website launch (www.goodfeet.com) meant we were unable to conduct as much research as would normally be expected on a project of such scale.
Booking tool redesign
As the UX designer on a team of 4, tasked with rebuilding the core booking tools on a new tech stack, I conducted user research throughout and designed with an accessibility-and-mobile-first approach. Design outputs included VPAT, design system, functional documentation and UAT.
Being such a big project covering Appointedd's extensive and connected features, the cycles would have had better momentum if there were clearer milestones in place. I was heavily involved in extensive UAT, contributing to the successful global roll-out.
Within the first month post-launch, the conversion rates metrics showed up to 2X increase on conversion rates, with positive feedback about the modernised and customisable UI.
Chrome extension
I enjoyed this project in 2022 because designing a Chrome extension was a new format for me. The extension connects candidates to the recruiter's Firefish SaaS database. I mapped out user needs, journey flows & wireframes within existing design and technical constraints.
Mapbox
As a personal project, I made a food-related interactive map using Mapbox GL JS, based on my 6-month bike trip across Asia.
Contact
Based in Aberdeenshire, Scotland