Work
Search-specific booking
This 2024 project involved creating a variation of the newly redesigned Appointedd booking tool. Instead of presenting the customer with available options, we put them in control: starting the booking flow based on their ideal location, date & time.
Working with internal product team, client and external agency, I lead the design of search component & booking popover - branching from the design system crafted over the previous 2 years.
This project had tight deadlines to coincide with the US-wide www.goodfeet.com website launch.
Web & brand design
For over 10 years I've volunteered with a local windsurf club, creating the logo, various website iterations & branding.
I ran a self-initiated project for the Windsurf SUP Club in 2023, aiming to streamline the website for new and returning members. The goal was to provide the right information, optimise accessibility, and upgrade to WordPress's full-site block editor.
Booking tool UX redesign
As the UX designer on a team of 4, tasked with rebuilding the core booking tools on a new tech stack, I conducted user research throughout and designed with an accessibility-and-mobile-first approach. My design outputs included VPAT, design system, functional documentation and UAT.
Being such a big project covering Appointedd's extensive and connected features, the project retro highlighted that dev cycles would have had better momentum if there were clearer milestones in place.
Within the first month post-launch, metrics showed conversion rates increasing 2X alongside positive feedback about the modernised, customisable UI.
Chrome extension
I enjoyed this project in 2022, when I was a newly qualified UX designer, because designing a Chrome extension was a completely new format for me. The extension connects candidates to the recruiter's Firefish SaaS database. I mapped out user needs, journey flows & wireframes within existing design and technical constraints.
Logo designs
Over the past 20 years I've created logos for a range of clients from solo artists to international businesses.
Mapbox
As a personal project, I made a food-related interactive map using Mapbox GL JS, based on my 6-month bike trip across Asia.
Contact
Based in Aberdeenshire, Scotland